H

The Library

Archetype Extraction

Premium

Archetype Extraction is a specific application of the Social Construction of Emergent Properties. Archetype Extraction is a method of extracting and articulating common cultural understandings about how a community views things. It is an activity commonly run in parallel, or as part of a larger project - the results are meant as a complement to larger and more meaningful projects. Specifically, Archetype Extraction helps to identify these shared views and re-create them in the form of characters (Archetypes) which are uniformly agreed to be accepted cultural representations of that community. The extraction is done through a two-stage process and the final outputs take visual form with the aid of an on-site cartoonist. The activity results in a set of Archetypes unique to the context of the participants, which have been drawn by a cartoonist into visual representations. These Archetypes can then be used in various initiatives such as branding, communications or strategy. Archetypes that are extracted from the anecdotes told naturally in a community resonate: they have bite. Archetypes have a long and honourable tradition in story telling. The Greek and Norse Gods are all archetypes: they represent extreme aspects of human behaviour and stories about them collectively allow humans to reflect on their own condition.

Select a plan for access »

Premium Access Basic Access
Membership in the Network
  • Privileged pricing for annual Cognitive Edge conference
  • Full Network content/features
  • Communicate with all Network members
  • Subscription to Fragments newsletter
Opportunities to Learn
  • Discount of 15% off payment for all public courses and seminars (not cumulative)
  • Discount (5%) for all public courses and seminars (not cumulative)
Access to the Content Library

Full access to Library, including:

  • All published Content
  • Monthly content releases
  • Pre-assembled Methods for specific areas of focus (Examples: Strategy, Leadership, Cultural Transformation)
  • Access to basic Library content (includes a set of Methods)
Use of License
  • Rights to use Cognitive Edge techniques and tools commercially (required for independent consultants selling consulting that use the Methods)
  • Privileged pricing on SenseMaker® software and specific packaged offerings that use SenseMaker®
  • Rights to use Cognitive Edge Methods (those available with Basic Membership) for personal use
Sign Up $249 / year Sign Up Free