Registered Office
Regus One Raffles Place
1, Raffles Place
Tower 1, Level 24
One Raffles Place
Singapore 048616

Our People

  • Vinodhini Anand 

    Systems Engineer/Developer Bio

    Vinodhini Anand

    Systems Engineer/Developer

    Vinodhini was born in Tamil Nadu, India. She graduated from Madras Institute of Technology, Anna University, Chennai with her Bachelor of Technology, Information Technology degree in 2007. Post undergrad, she worked at Cognizant Technology Solutions as Program Analyst from June 2007 to April 2010, mainly on Mainframe Technologies. In 2010, she located to Singapore and joined Cognitive Edge as a Systems Engineer. Vinodhini’s technical skills are core Java and object oriented programming as well as mainframe technologies. Her interests lie in building interesting software using cutting edge technologies.

    At Cognitive Edge, vinodhini has worked primarily on the Goliath framework and the Cymhleth application. She explored possibility of using Smartpen based applications for feedback collection and built the first proof-of-concept. She also worked on the Email framework, building a POP3 and SMTP server implementation in java. Another interesting project, she worked on, was the dynamic UI generation framework from Goliath Server pages, which also provides the ability to save any canvas layout to disk and reopen it later. Recently, she has been completely driving the Cymhleth website and the Cymhleth report generation effort, producing individual and aggregated reports for Organizational reviews, using LaTex and Java.

  • Steve Bealing 

    Director Bio

    Steve Bealing


    After an Economics degree at the University of Sydney, I chose a career as a management consultant (two years at Price Waterhouse, ten at IBM).  I enjoyed the challenges of consulting – a requirement to constantly learn new skills, pressure to continually innovate, and the need to regularly adapt to new customers and problem domains.

    In 2005 I left IBM and co-founded Cognitive Edge with Dave Snowden.  I served for more than six years as CEO in Singapore, with primary responsibility for the management and overall success of the business.

    Look me up at http://about.me/stevebealing

  • Michael Cheveldave 

    VP, Business Development Bio

    Michael Cheveldave

    VP, Business Development

    Michael Cheveldave is Vice President of Business Development for Cognitive Edge where he is responsible for expanding the capabilities of a global Network of practitioners in applying Cognitive Edge methods and the use of SenseMaker®. Prior to Cognitive Edge, Michael founded NuOptiks Consulting, a management consulting practice focused on organizational effectiveness, leadership, strategy, and knowledge management.  Michael has been one of two lead instructors for Cognitive Edge since 2006.

    Michael has an entrepreneurial background with experience in business development and intellectual capital management in technology companies.  Often jumping in to support and assist in the delivery on client projects, Michael brings a pragmatic entrepreneurial perspective to all of his work.  With over 7 years of experience with Cognitive Edge methods and approaches, Michael has designed and led projects for a wide range of applications including:

    • Mapping situational knowledge to identify resonance versus dissonance to leadership initiatives or goals and objectives;
    • Improving strategy, innovation, and leadership development through the use of dissent, diversity, and perspective shift;
    • Mapping organisational cultures to identify areas open to change versus areas subject to resistance (i.e. mergers and acquisitions, change initiatives)
    • Enabling weak signal detection and monitoring for customer loyalty, employee engagement, and risk associated with perception bias; and,
    • Applying narrative and SenseMaker® for development, investment climate, industrial safety, and organizational transformation.

    Michael has a Bachelor of Engineering degree in Mechanical Engineering from the University of Victoria and a Knowledge Management Certificate from Royal Roads University, both in Victoria, BC, Canada

  • Zhen Goh 

    Consultant Bio

    Zhen Goh


    Zhen Goh makes up part of the Consulting team at Cognitive Edge. She is responsible for engaging clients – from project inception, through the processes of conceptualization and execution, to the final analysis – and assisting them in maximizing Cognitive Edge’s unique sense-making approaches. She also contributes to the further development of the SenseMaker® software.

    A Sociologist by training, she has conducted research in the areas of Cultural Studies / Theory, Economic Sociology, Urban Planning, Organization Studies, Sociology of Intimacy and Environmental Sociology.

    Before joining Cognitive Edge, Zhen worked as a freelance professional. She has worked with government, NGO and corporate clients, taking on independent research, writing and lecturing duties. Her personal research saw her working closely with many environmental NGOs and opinion leaders in the region, and beyond. She is a member of the EcoCity World Builders, after having presented a paper at the 7th EcoCity World Summit, held in conjunction with UC Berkeley Graduate Extension.

    Zhen also holds the posts of Associate Faculty at the Singapore Institute of Management; where she advises on course development, and instructs in the area of Cultural Sociology.

    Zhen received her training from the National University of Singapore, where she completed her Bachelor of Social Science (with Honours). She, then, went onto pursue her Masters of Social Science (Sociology), on the University Research Scholarship program.

    Outside of work, Zhen loves music, travel, sports, and film. Enjoying the challenge of working within limited resources, she has written and produced for both the independent music and film industry. She has a great love of the field, and all it offers her – the potential for discovery: of new insights into the human spirit, and of the tapestries of culture, art, beauty, and all the stories interwoven within.

    She is attracted to narrative, and finds within worlds of possibilities.

  • Chris Koch 

    Project Coordinator Bio

    Chris Koch

    Project Coordinator

    I’m a recent college grad with a B/S in mathematics.  For the past year I have been working part time in Cognitive Edge with story data and supporting software.  I will be coming on full time to assist in Columbus, Ohio. I look forward to dealing with technical challenges that may arise in Ohio and the Cognitive Edge sphere.

    As far as relevant interests go I have long been interested in complexity theory.  I was drawn to the field initially by thought provoking concepts such as Mandelbrot’s fractals, Conway’s game of life, and cellular automata.  All things that have fully defined starting conditions yet are unpredictable.  Through Cognitive Edge I hope to enrich my understanding of complexity theory as it pertains to real world problems.

    I also like to spend time outdoors hiking, kayaking, snowboarding, and other related pursuits.

  • Dawn Lincoln 

    Office Manager Bio

    Dawn Lincoln

    Office Manager

    Dawn Lincoln is the Office Manager for Cognitive Edge, where she is the personal assistant to Dave and Steve. Her responsibilities includes managing the calendars and travel bookings. Dawn is also responsible for the following:

    • Source and book venues for the training courses
    • Managing the course registrations
    • Emailing out course pre-reads and details
    • Inviting attendees of the Accreditation course to the
      Cognitive Edge Practitioner’s network
    • Manage the SenseMaker® licences
    • Processing orders from the CE online shop
    • See to the day to day needs of the Singapore office

    Prior to Cognitive Edge, Dawn spent 2 years as a Secretary in IBM, Singapore and 10 years in Singapore Airlines as a
    cabin crew.

  • Ramya Ramathas 

    Application Support Engineer Bio

    Ramya Ramathas

    Application Support Engineer

  • Saranya Ranganathan 

    Quality Assurance and Release Manager Bio

    Saranya Ranganathan

    Quality Assurance and Release Manager

    At Cognitive Edge, Saranya Ranganathan works with the Software Engineering / Technical team, located in the U.S.A. She is primarily responsible for quality assurance and testing of the deployed software. Saranya is also responsible for processing all support related tasks and requests and delegating as required.
    Prior to her current role with Cognitive Edge, Saranya worked as a software developer after which pursued her Masters in Software Engineering at National University of Singapore. She has been actively involved in a number of research activities at NUS - some of her research areas include Enterprise Architecture, Y-Generation and the Internet, Technopreneurship and Service Innovation. She is TOGAF 8 certified Enterprise Architect.
    Saranya is interested in traveling, photo editing, music and charity activities. Her hobbies are collecting stamps, coins and currencies of various countries and till date, coins and currencies of 80 countries and 400 stamps of different types and shapes are a part of her collections.

  • Reshu Singhania 

    Software Engineer Bio

    Reshu Singhania

    Software Engineer

    Reshu has completed her Masters in Computer Application from India in 2009. She has also completed a diploma and advanced diploma in programming languages such as C, C++, Java and Visual FoxPro. She holds a national level top position in data structuring using C language.

    She moved to Singapore in 2009 and her passion for learning a variety of different languages motivated her to obtain Sun’s certification in Java and Web Component development.

    Reshu has previously worked on projects on payroll systems, gas retail and distribution and business automation. She has also been involved in a web-based project for a Singaporean company prior to joining Cognitive Edge.

    She currently works as a Software Engineer in Cognitive Edge Singapore and has been focusing on Support Services to our clients.

  • Dave Snowden 

    Founder and Chief Scientific Officer Bio

    Dave Snowden

    Founder and Chief Scientific Officer

    Founder and chief scientific officer of Cognitive Edge.  His work is international in nature and covers government and industry looking at complex issues relating to strategy, organisational decision making and decision making.  He has pioneered a science based approach to organisations drawing on anthropology, neuroscience and complex adaptive systems theory.  He is a popular and passionate keynote speaker on a range of subjects, and is well known for his pragmatic cynicism and iconoclastic style.
    He holds visiting Chairs at the Universities of Pretoria and Hong Kong Polytechnic University as well as a visiting fellowship at the University of Warwick.  He is a senior fellow at the Institute of Defense and Strategic Studies at Nanyang University and the Civil Service College in Singapore.  His paper with Boone on Leadership was the cover article for the Harvard Business Review in November 2007 and also won the Academy of Management aware for the best practitioner paper in the same year.  He has previously won a special award from the Academy for originality in his work on knowledge managment. He is a editorial board member of several academic and practitioner journals in the field of knowledge management and is an Editor in Chief of E:CO.  In 2006 he was Director of the EPSRC (UK) research programme on emergence and in 2007 was appointed to an NSF (US) review panel on complexity science research.
    He previously worked for IBM where he was a Director of the Institution for Knowledge Management and founded the Cynefin Centre for Organisational Complexity; during that period he was selected by IBM as one of six “on-demand” thinkers for a world wide advertising campaign. Prior to that he worked in a range of strategic and management roles in the service sector. 

  • Peter Stanbridge 


    Peter Stanbridge

  • Laurie Webster 

    Senior Consultant Bio

    Laurie Webster

    Senior Consultant

    I’ve been involved in creating and synthesizing information the last 30 years. My analytical, research, and computing skills work well to aid decision makers’ goals. I create action plans that can be implemented in the context of the organization and its financial realities, while aiming to achieve long term benefits.

    Since joining Cognitive Edge in 2010, I’ve worked on several narrative research projects in areas such as government, market research, health care, and development.

    I also have developed the online signification design course, and am teaching parts of the accreditation workshop, now called Practitioner Foundations.

    I’m located in Albany, N.Y., USA.

    See my LinkedIn profile for details.

  • Jules K. Yim 

    Consultant Bio

    Jules K. Yim


    In her role as a Consultant with Cognitive Edge and an Accredited Network Practitioner, Jules is involved in the design, capture and analysis of client projects. She has worked with public and private sector clients in Asia-Pacific, Europe and North America. Another important aspect of her work revolves around engaging the CE Accredited Practitioner Network in the social media space.

    Prior to joining Cognitive Edge as a Consultant, Jules worked in various roles in wealth management, automotive tuning and e-commerce, all of which provided invaluable phronesis.

    Jules aims to help individuals and organisations with their decision making and sense making process by getting them to embrace the complexity inherent in our world, and turning them towards naturalistic methods and SenseMaker®.

    After completing a neo-humanistic Classical education and taking the SATs, Jules took a five-year hiatus before recommencing studies in 2009. She is currently reading English Language and Literature, and hopes to read Classics and Theology at a later date.

    Her passions are diverse and mostly arcane, spanning vocal performance of Early Church Music and Baroque repertoires, target shooting, rugby, advocating a return to classical education and eradicating the logical fallacies of post hoc ergo propter hoc and cum hoc ergo propter hoc.

    In her spare time she continues her study of Latin and Greek, primarily to facilitate a fuller understanding of the Roman and Byzantine liturgies and an appreciation for early Church history.